Friday, December 22, 2006

Big Hip-Life Extravaganza To End Year

By Stephen Kwbena Effah
Saturday, 16 December 2006(Times Weekend)


THE fun and the excitement that come with the end of the year will undoubtedly begin next Friday, December 22, when some 70 hip-life artists, their producers and fans among other people come under one roof for what is tagged as "The Celebration of Hip-Life".

Popularly known as the official Christmas party, the crème de la crème in the hip-life industry will converge at the Coconut Grove Regency Hotel Pool Side in Accra to interact among themselves and their fans.


Being organised by Citi 97.3FM, over 70 artists are expected to flock the venue night to dine and wine with each other and fans while they strike business deals as well.

Those expected to participate in the annual event include the godfather of hip-life,Reggie Rockstone, Castro the Destroyer, Obour, Mr. All 4 Real, VIP, old Mzbel, Tic Tac, Lord Kenya, Praye and Wutah.

Others are Kwabena Kwabena, Batman, the executioner, Obrafour, Chicago, Barosky, K.K Fosu, 4X4, Slim Buster, Kofi Nti, Shilo, Screw Face, 2Toff, Kokoveli and a host of others.

Although it will not be a night of musical performances by the artists, they will give a line or two of their hit songs at their own will but guess would be treated to good music.

The pre-event atmosphere is getting hotter, and hotter giving an indication of a massive show ever to bring such an array of hip-life artists together in the country for a happy moment. Last year, the party was attended by about 50 hip-lifers but the number is expected to double this year.

Behind the turntable that night will be the "Citi’s" Baby Boy ( E- Double) who will dish out the latest hip-life realease, hip-hop, R&B and hardcore tunes.Expect some of his good remixes as well.

Speaking to Times Weekend, the Programmes Manager of Citi 97.3 Fm,Nii Amah Dagadu, said the event aims at creating a network of the hip-life artists saying "the artists do not meet as friends so we are bringing them together to exchange ideas and criticise their work".

The fans will also get the opportunity to have one-on-one interaction with their favourite artists, wine and dine with them while they make friends.

More importantly, he explained that the platform would more importantly bring about some collaboration in their new albums, which is good for the industry.

They have so far contacted over 70 artists who have expressed their interest and confirmed their participation adding that a lot more will be contacted, he said.

Admission to the party is strictly by invitation, he said, adding that fans and listeners will be invited through a draw. He explained that those who want to participate need to call the station where they will be required to leave their particulars which will be entered into a draw.

The party is being sponsored by One Touch and Accra Brewery Limited.

No comments: