Monday, September 08, 2008

MTV Base to Shoot 'King of The Streets'

By Stephen Kwabena Effah
Saturday, 06 September 2008

“King of the Streets”, as he is popularly referred to, Kwaw Kesse is steadily hitting the height of his musical career. At the recent ninth Ghana Music Awards, he swept away five awards.

Just few months after his crowning as the event as the king of Ghana music, he was given yet another award, Best Hip-life Artiste, in the competitive category of the Arts Critics and Reviewers Association of Ghana awards.

Again, the Abodam singer was signed up by Exopa Model Agency in June this year as a model, prior to the first ever Fashion week.

Kwaw Kesse has now been nominated by the international music television channel, MTV Base and Shell International, to have his video shot by internationally acclaimed music video directors free of charge.

His nomination as the second artiste in Ghana to have his music video shot free-of-charge by international directors and producers after Aletse Tinny, is another feat expected to shoot him up, especially in the international music arena.

Dubbed: “MTV Making the Video with Shell,” the video of Kwaw Kesse to be shot by the MTV Base crew in partnership with a Ghanaian music director, will feature Professsor J, a celebrated international artiste.

Consequently, MTV has launched a project tagged MTV Making the Video Challenge with Shell, to scout a creative, aspiring or experienced Ghanaian music video director to part its crew to shoot the music video.

The MTV crew are expected in the country on September 15 to begin the shooting of a video clip for one of Kwaw Kesse’s songs yet to be announced at a press conference on September 17.

So, if you are a Ghanaian aged between 18 and 25, with or without previous music video experience but with a passionate enthusiasm for the art and craft of music video-making just log on to www.mtvbase.com/makingthevideo to register.

The MTV-Shell partnership project is designed to uplift the image of the African music industry and also improve the quality of African music videos.

Last year, the MTV crew followed the Ghanaian hiplife sensation, Tinny, in December as he strove to complete the brand new music video for ‘Incomplete’ track, together with director Rachel Watanabe-Batton and a crew of Ghanaian video directors.

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