1st Ghana Fashion Week Gets Under Way

By Stephen K. Effah
Monday, 30 June 2008

A Clothing extravaganza of designs made from unique African textiles heralded the opening of the first ever Ghana Fashion Week yesterday at the T.V3 Studio, in Accra.

The four-day Fashion Week brings together designers, models and industry players from Ghana, Togo, Cote d’Ivoire and Nigeria to showcase exquisite and trendy designs with intrinsic
African creativity in today’s competitive environment.

It has been organised by Global Media Alliance in partnership with a Ghanaian modelling agency, Exopa, and aims at introducing African designs, especially those from Ghana, to the rest of the world.

During the week, designs from Ama-nua Williams, Patrick House Eccentric, Allan David Collections, Titi Ademola-Kiki Designs, Gille Toure, Clara Lawson, Bayo Adebayo, Armstrong Loga and Dady Mwitaly among others will be on display.

Both local and international models will model various beach wear, bridal and prêt-a-porter (ready to wear) design genres from the respective designers at the Holiday Inn Hotel and Exopa Agency Office June 28 and 29, respectively.

The event will be climaxed with a catwalk and exhibition of the collections on Monday at the Exopa Office, behind the International Trade Fair, to give the public the opportunity to see and buy some of the latest and on- the-move outfits, while business executives strike deals with the designers.

Spicing up the various catwalk shows will be the most "wanted" hip-lifer cum the reigning Ghana Music Awards Artiste of the Year, Kwaw ‘Abodam’ Kesse, who will also double as a model.
Others will be the king of the ‘African dancehall music,’ Batman Samini, the female sensation Becca, and the Ghanaian pop music pals, 5Five.

Observers will note that the Ghanaian fashion industry has evolved positively over the last two decades and this trailblasing event which is expected to expose the Ghanaian designers is also to compliment the successes chalked in the industry.

Speaking to Times Weekend, Brooke Nuwati, a Media Executive of Global Media Alliance, said the maiden edition of the Fashion Week "will pave the way for what is to become an annual event on the entertainment and fashion calendar in Ghana."