Let's Go Salsa Dancing

By Stephen Kwabena Effah
Saturday, 13 September 2008

Picture this. With his right hand, he holds her left hand tightly, and then her waist firmly with his left hand. He draws her closer, and takes some back and forth steps and there they go!

Wow! Isn’t it simply mesmerizing and lovely. Well, that’s Salsa dancing for you. If you are a fan and wishing to learn how to do the Salsa boogying, just put on your dancing shoes as Close-Up tooth paste is giving you the opportunity.

In fact, the dance is not only romantic, but magical, funny and a therapeutic experience, especially for those who hardly jog or have time off their schedule to exercise their body.

Salsa, a Latin American dance, has been in the country for the past decade and has gained much popularity among the youth.

This is evident by the number of Salsa clubs on the various school campuses, social and keep fit clubs across the Accra metropolis.

To give opportunity to the larger public to learn how to do the Salsa dance, Close-Up, one of Unilever Ghana Limited brands, last Friday unveiled what it termed as "Close-Up Salsa Fiesta" in Accra.

In the next five weeks, starting last Monday, those who buy four tubes of Close-Up tooth paste from some designated spots in Accra and Tema will be issued with a coupon to learn the dance free of charge at registered Salsa Clubs in the city.

Judging from the performance at last Friday’s launch, it is clear that those who want to learn the Salsa moves would be treated to some great twirls, steps and some of the intricacies of the great dance, which has become a craze in the country.

"Through Close-Up, you can learn more than just perfecting your Salsa steps, you’ll develop the awareness of socialising, keeping fit, teamwork and ultimately, personal hygiene especially when you are close up," said Nana Yaa Kissi, Close-Up Brands Manager.

On October 11, fans will converge on a big platform at the Trade Fair site in Accra to show off their mastery of the Salsa movements in the past weeks in a keenly competitive style.