Fashion TV Reality Series To Hit The Screen

By Stephen K.Effah
Saturday, 27 September 2008

The first ever fashion television reality series to scout for a young promising fashion designer will soon hit the television screens in the country.

The series dubbed: The Sew Project, will be used to raise funds for the treatment of the over 5,000 trachoma victims in northern Ghana who are on the verge of going blind.

Ten best fashion designers will on October 9, be selected from a line-up of 20 at a fashion show christened: Daviva Ghana Collections, to be held at the Universal Motors Showroom in Accra, for the reality show.

The show is being organised by D & P Holdings and is under the theme Changing the Face of Fashion. The series which would run for 13 weeks is expected to start at the end of next month.

During the period, each of the 10 contestants will be assigned fashion tasks as well as come up with a clothing collection for a season and based on their performance, they will be evicted one after the other until the winner emerges.

The fashion show, to be witnessed by both local and international audience, will see talented tailors and seamstresses featuring stylish and classy
clothing inspired by the rich traditions of Africa, known as "Africhic".

The fashion grandeur will be heralded with a celebrity catwalk for trachoma on the day of the show.

The celebrities participating in the catwalk will be Kwami Sefa Kayi and Jessica Saforo, both broadcasters, Kofi Adjorlolo and Jackie Appiah, both actors, and Anthony Baffoe, a footballer.

The rest are Mawuena Dwomor, Communication Specialist; Akosua Agyepong, Army Newman and Kwabena Kwabena, all musicians.

They will all dress in elegant designs by the country’s top fashion designers like Kofi Ansah, Mawuli Okudjeto, Kwesi Nti, Joyce Ababio and Royal Fashions and others.

There will also be some ready to wear designs for auction.
Speaking to the TW, Mrs. Pearl Nyamekor, Managing Director of D&P Holdings, said the idea to support trachoma patients stemmed from the fact that Ghana has achieved about 75 per cent success in its effort to eliminate blinding trachoma in the Northern and Upper West regions.

"It is a significant step towards meeting the 2010 target set by the country, to eliminate the disease," she stated.

The show is being sponsored by DAVIVA, Universal Motors, Gandour Cosmetics, Citi FM, Metro TV and Home Style Food Services.